Founder, AraraHQ · from the Northeast to the world
I build software that turns into revenue.
WhatsApp infrastructure at scale and bespoke fintech B2B platforms — at the standard of a full engineering team, at the speed of one person.
What I do
Two tracks. Fixed scope. No noise.
WhatsApp · Meta enterprise
Direct Meta Business API integration for companies running WhatsApp at scale without committing to a SaaS. BSP setup, template flow, CRM/ERP integration, production deploy.
For — Mid/large retail, healthtech, edtech with 50+ headcount and real pain on a direct channel.
Fintech B2B platform
Building the backbone of complex financial products from MVP to first paying contract. Lending, FP&A, marketplace, operations infra. Modern stack, production-grade from day one.
For — Early-stage technical founders, funds with a thesis, PE firms with portfolio companies stuck between MVP and paying product.
Reply within 24h. No strings attached, no auto-generated proposal.
What I build
Not just Arara.
AraraHQ
Revenue OS for WhatsApp. API-first platform for businesses to recover revenue, automate conversations, and scale sales. 140+ businesses, $0 in paid acquisition.
Fluents
Desktop meeting copilot launched April 2026 for non-native English speakers. Real-time bilateral transcription, live translation, and responses drafted from your CV and past calls. Invisible on screen share. Mac, Windows, Linux.
Sabiá
CNPJ intelligence platform. Cross-references official public records to trace debtors' assets, ownership networks, and corporate ties — with a link to every source. For collections, B2B credit, and compliance.
Labs Brava
Software house that rebuilds legacy systems. Surgical cut: it rebuilds your most critical module in 15 business days instead of rewriting everything. Senior team.
Who I am
Six years building other people's products — Accenture, Accountfy, Creditas, ZRP. In 2025 I built my own: AraraHQ. Bootstrapped, profitable from month 3, $0 CAC. Small team, high standard, zero shortcuts.
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