Founder, AraraHQ · from the Northeast to the world
I build software that turns into revenue.
WhatsApp infrastructure at scale and bespoke fintech B2B platforms, at the standard of a full engineering team and the speed of one person.
Built inside
Not just Arara.
Two tracks. Fixed scope. No noise.
I take on two engagements per quarter. Anything outside is declined or referred elsewhere. No hourly freelance, no open-ended retainer.
WhatsApp · Meta enterprise
Direct Meta Business API integration for companies running WhatsApp at scale without committing to a SaaS. BSP setup, template flow, CRM/ERP integration, production deploy.
Fixed scope · 4-6 weeks
For: Mid/large retail, healthtech, edtech with 50+ headcount and real pain on a direct channel.
Fintech B2B platform
Building the backbone of complex financial products from MVP to first paying contract. Lending, FP&A, marketplace, operations infra. Modern stack, production-grade from day one.
Fixed scope · 8-12 weeks
For: Early-stage technical founders, funds with a thesis, PE firms with portfolio companies stuck between MVP and paying product.
Reply within 24h. No strings attached, no auto-generated proposal.
Let's talk
Six years building other people's products: Accenture, Accountfy, Creditas, ZRP. In 2025 I built my own: AraraHQ. Bootstrapped, profitable from month 3, $0 CAC. Small team, high standard, zero shortcuts. Read the full story
A revenue problem, or a product stuck between MVP and first paying contract?
That's exactly what I solve.